We are pleased to announce two significant appointments. Former Jimmy Choo CEO, Pierre Denis, and corporate director and former Agent-General for Québec, Pierre Gabriel Côté, join as senior advisors, bringing with them years of leadership, expansion, and private equity experience to the DAI Magister team.

An investor, M&A advisor, and expert in the development of international brands, Pierre Denis has decades of experience in building and running some of the most well-known retail businesses in the world. Since 2012, Pierre served as the Chief Executive Officer of Jimmy Choo Group Limited where he steered the brand through its IPO and established the brand’s strong presence and digital capabilities in Asia, building on his comprehensive experience in global luxury fashion, retail, digital retail and brand management.

Pierre joined LVMH’s Perfumes & Cosmetics division in 1992 and went on to become Asia Pacific Managing Director for Parfums, Christian Dior, in 1999. He was appointed Managing Director of LVMH Perfumes and Cosmetics for Asia Pacific and went on to become Managing Director of Christian Dior Couture in Europe, the Middle East and India.

Pierre’s expertise lies in the retail and eCommerce tech space, including Artificial Intelligence, Virtual Reality experience, unified commerce, and frictionless payments. Since leaving Jimmy Choo he served as senior advisor to the Board of Coty and now invests in retail tech start-ups.

Pierre Gabriel Côté is a corporate director and seasoned leader with nearly 40 years of experience and has headed up organisations across multiple sectors. This includes specifically in aeronautics as well as in international economic trade and investment.

A seasoned change agent, Pierre Gabriel has been responsible for several corporate and operational transformations, including as President of Bombardier Business Aircraft and CEO of Investment Québec, the financial arm of the Québec government where he led many investment projects, often with external investors, in strategic economic sectors such as AI, digitisation, transport technologies and sustainability/climate tech.

Amongst other, he is proud of the 4.0 Manufacturing initiative generating automation/digitisation over $8.5 billion worth of projects over 4 years. As Agent-General of Québec in London, Pierre Gabriel further increased Québec’s exports to the UK and Scandinavia by 10% while the world was dealing with the COVID-19 pandemic.

Marc Deschamps, Co-Head at DAI Magister, said: “It’s an honour to have Pierre and Pierre Gabriel join the growing DAI Magister team. They are pioneers in their field and have not only embraced transformation but have driven it forward on a massive scale. Their future-thinking attitudes, passion for their sectors and experience as influential corporate figures will greatly benefit our clients, and we look forward to working with them closely to drive DAI Magister’s strategic growth plans forward.”

Pierre Gabriel Côté said: “Enabling transformation, whether it be digital, sustainable or organisational change, has been at the heart of my career.  My experience as a CEO and corporate director puts me in great stead to support ambitious businesses with their growth plans.

“I’ve steered market leading companies and organisations in markets such as renewable energy and transport innovation towards success for many years, and I’m delighted to bring my knowledge and engineer’s eye to the DAI Magister team”

Pierre Denis added: “I’m pleased to be joining the growing team at DAI Magister. I understand the fast growing and ever-evolving landscape of eCommerce, particularly in emerging markets, and the challenges this can bring to businesses.

“I hope to use my expertise as both a CEO and an investor to facilitate success for businesses that want to take their services and products to the next level.”

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